Archive for February, 2015

Bassett Direct Featured in PODi’s Company Spotlight

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PODi  Logo

PODi, a not-for-profit organization that hosts a library of over 500 digital printing and marketing case studies from around the world, has published a case study profiling Bassett Direct.   The article documents our earliest successes starting with a black and white movers package created for AIR MILES, through our evolution to short-run POS signs for a grocery chain and full colour, personalized welcome kits for World Vision.

Click here to read the case study:  ...

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Defining the Role of Print in Today’s Direct Marketing Channels

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DM Magazine Spread

Our president Rich Bassett, was recently featured in an issue of Direct Marketing Magazine.  In the article, Rich reflects on the changes he has seen in the industry over the past 20 years and offers insight into the future of print:

“Gutenberg invented a fantastic communication tool that has changed mankind. Our responsibility is to make it relevant for the next century.”

Click below to read the full article:
Defining the ...

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