Archive for April, 2016

Case Study: Holiday Colouring Mailer

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Holiday Colouring Mailer Image

Background

Every year during Holiday Season, we try to capture the spirit of the season with some fun and at the same time, showcase some of our unique production capabilities. In December 2015, we set out to exceed expectations for our 500+ clients and partners.

Idea

Our clients are some of the busiest people in their organizations, so our Holiday gift ...

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InfoTrends Survey: Direct Mail Still Plays an Integral Role in the Media Mix

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A new study was completed this year by the market research and strategic consulting firm InfoTrends, entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth.

More than 1,800 consumers in the U.S. and Western Europe participated in the study and in-depth interviews were conducted with over 50 direct marketers.

Here are some of the of the key findings relating specifically to Direct Mail and its role in the marketing mix:
Direct mail cuts through Clutter – 86% of ...

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