Our Capabilities

Comprehensive. Flexible. Customized.

Direct Marketing has changed, and our capabilities are constantly growing to service the needs of customers with projects that are more complex, more targeted and more personalized. By combining the latest technologies with the most experienced team, Bassett Direct leads the industry to provide the following:

Xeikon Roll-fed Digital PressLarge-format Colour Imaging

We’ve invested in roll-fed digital presses to produce 20” wide pieces of unlimited length. This means that we can deliver long-format self-mailers and personalized multi-panel projects as well as oversize, short-run, full-color print jobs.

Data-driven Variable Colour

With the ability to program the placement of variable images, graphs or text anywhere on the sheet, our variable colour print capabilities are unmatched. And because these capabilities are integrated with our large-format equipment, your project can be more customized than you ever thought possible.


Our account managers are well-versed in all of our capabilities and will assemble the right team and technologies to get your project delivered on time and on budget. This right-sizing is reflected in our customer service approach. We’re big enough to meet a large project’s demanding timeline but small enough to give every project the personal attention it deserves.


Our Full-service Capabilities Include:

Colour laser imaging
– Self mailers – unlimited length with personalization anywhere on the page or panel
– Insertion of all types of variable graphs and charts
– Letters
– Postcards
– Books
– Reports
– Folders
– Invoices
– Transpromo statements
Black laser imaging
– MICR capability
– Laser onto pre-printed shells and postcards
Document composition and variable programming
– Variables on a diagonal
– Variable graphs
– Images or variables anywhere on the sheet (front or back)
– QR codes
– PUrls (Personalized URLs)

Data manipulation and processing
– Accommodate a wide range of data formats
– Flexible reporting
– Program automation
– Database management
Litho print management
Data entry / data verification
– Manual data entry
– Automated scanning entry with verification software
Bindery and lettershop
– Variable booklet maker
– Video matching
– Intelligent insertion
– Custom die-cut finishing including:
• Die-cut variable brochures
• Sliders
• Custom shapes
• Folders
• Pop-ups
• Puzzles