A new study was completed this year by the market research and strategic consulting firm InfoTrends, entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth.
More than 1,800 consumers in the U.S. and Western Europe participated in the study and in-depth interviews were conducted with over 50 direct marketers.
Here are some of the of the key findings relating specifically to Direct Mail and its role in the marketing mix:
• Direct mail cuts through Clutter – 86% of direct mail is read for a minute or more
• Direct Mail is the Cornerstone of a Multi-Touch Campaign – 33% of consumers are more likely to read direct mail more than email.
• Personalization Makes a Difference – 84% reported that personalization made them more likely to open a direct mail piece
Click here to read the full summary relating to Direct Mail
More information on InfoTrends can be found at their website: www.infotrends.com