Post-worthy

St. Joseph Communications Acquires Personalized Direct Marketing Firm Bassett Direct

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October 11, 2016 (Toronto, Ontario) – St. Joseph Communications is pleased to announce today it has finalized an agreement to acquire Bassett Direct, one of Canada’s most experienced providers of direct marketing services and variable printing programs.

“We are thrilled to welcome Bassett Direct’s strong industry reputation, talent, knowledge and 22 years of experience to the St. Joseph organization,” says John Gagliano, President of St. Joseph’s Print Group. “Targeted, personalized direct marketing stands out as a powerful component in today’s marketing mix for ...

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Canada Post Update: Job action avoided as agreement was reached

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Canada Post and CUPW reached an agreement late last night, bringing an end to the uncertainty around a possible mail disruption. Canadians can now ship and mail with confidence.

According to the CBC the two parties were in discussions around the clock at the request of a special mediator appointed last Friday.

For more details on the discussions the CBC article is available here: http://www.cbc.ca/news/business/canada-post-tentative-deal-union-1.3742098

Click here to read the statement issued by Canada Post.

 

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Watch a 48″ Self Mailer In the Making

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Hello world!

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Canada Post Possible Mail Disruption – Updated July 7, 2016

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Update: July 7, 2016

As of July 7th, Canada Post has extended the lockout deadline to Monday July 11th and is prepared to submit to binding arbitration at the request of the federal Minister of Employment, Workforce Development and Labour.  According to the CUWP website, this offer to submit to arbitration was declined by the union. A ...

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Come visit the Bassett Direct Booth at AFP Fundraising Day!

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We’re at the Metro Toronto Convention Centre for AFP Fundraising Day!  Please make sure to come by and say hi. Like today’s LinkedIn post and you’ll be entered to win a free pass for AFP Congress – Nov 21-23, 2016!

AFP Linkedin ...</a></p><a class=Continue Reading →

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Canada Post Possible Mail Disruption

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Negotiations between Canada Post Corp. and the union (CUPW) continue under the government appointed conciliator. We are still hopeful that there will be a negotiated settlement and perceive the relative quiet in terms of comments to the media, as a sign that both parties are working in good faith to try to come to an agreement. However, the stance that CPC has taken from the beginning does lead us to believe that ...

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Case Study: Rearview Hanger

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Rearview Hanger
Background

As a prominent Partner in the AIR MILES Coalition, Shell is frequently in the market with messaging that reminds their customer base of the miles incentives that come with purchasing fuel at Shell’s retail locations. The ‘rearview hanger’ is a great example of the exciting offers available and the engaging ways these offers are communicated to the AIR MILES Collector.

Idea

The ...

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Case Study: Tattoo Bounceback

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Tattoo Bounceback PackageBackground

We work with World Vision Canada on a number of different direct mail programs. Some have literally an overnight turnaround, especially if disaster has struck around the world, but some of our campaigns are also planned out ahead of time. This provides the opportunity to produce a direct mail piece that is unique, compelling & fun. World Vision Canada’s ...

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Case Study: Holiday Colouring Mailer

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Holiday Colouring Mailer Image

Background

Every year during Holiday Season, we try to capture the spirit of the season with some fun and at the same time, showcase some of our unique production capabilities. In December 2015, we set out to exceed expectations for our 500+ clients and partners.

Idea

Our clients are some of the busiest people in their organizations, so our Holiday gift ...

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InfoTrends Survey: Direct Mail Still Plays an Integral Role in the Media Mix

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A new study was completed this year by the market research and strategic consulting firm InfoTrends, entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth.

More than 1,800 consumers in the U.S. and Western Europe participated in the study and in-depth interviews were conducted with over 50 direct marketers.

Here are some of the of the key findings relating specifically to Direct Mail and its role in the marketing mix:
Direct mail cuts through Clutter – 86% of ...

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