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Bassett Direct Featured in PODi’s Company Spotlight

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PODi  Logo

PODi, a not-for-profit organization that hosts a library of over 500 digital printing and marketing case studies from around the world, has published a case study profiling Bassett Direct.   The article documents our earliest successes starting with a black and white movers package created for AIR MILES, through our evolution to short-run POS signs for a grocery chain and full colour, personalized welcome kits for World Vision.

Click here to read the case study:  ...

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Defining the Role of Print in Today’s Direct Marketing Channels

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DM Magazine Spread

Our president Rich Bassett, was recently featured in an issue of Direct Marketing Magazine.  In the article, Rich reflects on the changes he has seen in the industry over the past 20 years and offers insight into the future of print:

“Gutenberg invented a fantastic communication tool that has changed mankind. Our responsibility is to make it relevant for the next century.”

Click below to read the full article:
Defining the ...

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See how we celebrated 20 years of going above and beyond.

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See how we celebrated 20 years of going above and beyond.

Scroll down for more photos of the event.

Last Thursday at The Carlu in Toronto, we officially celebrated our 20th Anniversary, acknowledging our amazing employees, partners and clients. The 300 guests in attendance enjoyed an evening of live jazz, prize draws, and great company.

Starting out in 1994, with just three employees, our team has grown to 44 strong and we’ve helped many clients make meaningful connections to their customers/donors.

“When we started Bassett, it really was centred upon a very, very simple philosophy: ...

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The Xerox iGen4

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The Xerox iGen4

How you benefit from our latest addition.

This year is our 20th anniversary, and we’re proud to be celebrating 20 years of going above and beyond for our clients. We’re always looking for ways to offer the best solutions. So we’re pleased to officially announce that we’ve recently added a new Xerox® iGen4™ Press to our fleet of iGen4s. The iGen4 is an image quality, productivity and automation powerhouse. What does our latest equipment investment mean for you? Here’s how you ...

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The Xeikon 8600

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The Xeikon 8600

We’re the first in Canada to bring you this kind of power.

Here at Bassett Direct, we’re all about taking care of our customers. This year is our 20th anniversary, and we’re proud to be celebrating 20 years of offering the best solutions possible. That’s why we’re thrilled to announce that we’ve recently installed a Xeikon 8600 Digital Press. Not only is the Xeikon 8600 one of the most powerful and versatile digital presses money can buy, we’re the first shop ...

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It’s our 20th Anniversary!

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It’s our 20th Anniversary!

Welcome to Bassett Post-worthy!

This helpful new feature is just one of the ways we’re celebrating our 20th anniversary. We also gave ourselves (and more importantly, our clients) two new top-of-the-line digital presses – so be sure to check back here soon to read more about them. Check out our new anniversary logo above, too.

It takes work to stay in business for 20 years. Good thing we love what we do.

We definitely take our tagline, “It’s Personal,” to heart. Since Bassett ...

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